Monday 4 April 2016

what is media

what is media
ad: Always #LikeAgirl
https://www.youtube.com/watch?v=XjJQBjWYDTs
 

1.Who is the intended audience?

Adults, young adults childern and teenagers. Most people who watch tv, its a good advertisment, its eyecatching, its inspiratonal.

2. How does the ad appeal to them?


Hit like a girl #LikeAgirl., an advertisment that makes other people understand that its not okay to say "you hit like a girl" "swim like a girl" "run like a girl" just because your a girl doesnt mean your weak. It hepls other people who dont understand, understand.
3. What visual element(s) does the ad contain? How are they used? (Refer to handout. 
The background is soild blue, it lets us focus on the person who is talking, theres acting, subtitles on what the person is saying. The words are inspiring, its an eye opening advertisment. They are used in a understanding way, they are using examples with men, young women, teenagers, childern and asking them to do stuff like a girl. Then they realized that #LikeAgirl is used like an insult. Trying to be people to understand that "you hit like a girl" is not okay to use.


4. What story component(s) are contained in the ad? How are they used?


The story of this component is there always advertisment is trying to tell a story on how girls are insulted and humilated by the refernce of "you hit lke a girl" always is a pad company for adults and young women. they got the girls to do it in a acting way.
5. What need(s) does the ad exploit? Explain.


The need for this advertisment is to show that the childerns brain is more innocent then teenagers, teen feel the need to think that #LikeAgirl is a insult but when they watched the childen do the examples and it was an eye opener that its okay to be yourself.
6.Does the ad address ?a social issue? How?


Yes this advertising shows honesty and it opens eyes, its inpirational. Its because they way they put it and how they did and the acting  and the aftermath of the exaples and how they the girls did the #LikeAgirl it was good exaple because they were themselves.
7. In your opinion, is the ad effective? Give at least 3 specific reasons why/why not.
I liked this ad beacuse it was understanable, I like it because it was different. it shows beauty and that girls are just as strong as boys.


8.  Which of the two ads is the most effective? Why


Ad: Dove Evolution With some images, all is not what it seems
https://www.youtube.com/watch?v=Q5qZedMTkkE


1. Who is the intended audience?
This ad would intend young women and teenagers. 
2. How does the ad appeal to them?
 The ad really gives a bad appeal, they are taking reality and turning it into something fake.
3. What visual element(s) does the ad contain? How are they used? (Refer to handout).
 The visual of this element is a girl getting all pretty with make up. She takes a picture and she gets edit to look completely different, more perfected and beautiful, when teens and pre-teens see that there are going to think " I want to look like that" so they go out and buy that product, it brain-washing.

4. What story component(s) are contained in the ad? How are they used?
The story of this component is they are trying to help teenagers get there self-esteem back and helping them understand that looking a magazine and understand that the picture, the models are not reality, its not really how they look in person. Everything in magazine and social media is all photo shopped.

 
5. What need(s) does the ad exploit? Explain.
 The need of this video is gaining teenagers self-Esteem, dove is a very good company and brand, therefore their product advertisements are reality,  they show positive attitude on life and most importantly advertisement.
6. Does the ad address a social issue? How?
 
7. In your opinion, is the ad effective? Give at least 3 specific reasons why/why not.
 Every dove commercial/advertisement always seems to be reality, the positive outlook on people in real life and in the model industry. Dove shows you don't have to be freakishly skinny to be a model, in the other hand Victoria secret models nope not positive at all.
8. Which of the two ads is the most effective? Why? 
The difference between the two advertisements ones positive the other is negative, negative as in how they edit to make the photo look different and that's why the beauty of teenagers minds is distorted. It shows that some advertisings are not all bad. 
















 

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